Lead generation is key to success for any company, but especially in the software-as-a-service (SaaS) industry. Of course, you need to retain customers, but without a steady flow of new leads, businesses will not be able to sustain their growth. Whether you're a venture-backed startup or a small, profitable SaaS company, you need to fill the funnel with as many qualified leads as possible.
This is a companion discussion topic for the original entry at https://bubble.io/blog/lead-generation-strategies-saas/