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Alert message not firing

Hello,

Trying to create a workflow that allows an item to be created in the db only when a condition is met. Below is a pic (Pic #1) of the conditional logic which seems to work just fine.
I then have a second procedure in my workflow that says… throw an alert message only when a condition is met. Below is a pic (Pic#2) of the conditional logic which DOES NOT work.

Pic #1

Pic #2