Banners on search

Hi I need some help here. When someone does a search based on the keywords of that search a banner appears in the on the search results page. I need that when someone clicks on the banner that appears on the search results page that it shows the items corresponding to the banner. So for instance in the pic "tea was typed in the search box and the splenda banner came up. If someone clicks on the splenda banner it should do a search and show all the splenda items. Here is what I have so far and my data base setup.

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