Today we’re announcing some changes to our free plan. These changes only affect new apps created going forward as of today, February 26, 2021; apps that are currently on the Hobby plan are not impacted.
After looking at usage and conversion data, we’ve come to the conclusion that we need to limit a little more what free apps can do. Our goal remains to enable people to keep learning Bubble for free and to be able to have free apps to test things, but in order to expand our ability to work on new features, build our team and improve hosting infrastructure, we need people who start using their apps in production to subscribe to a paid plan more frequently. What this change means in practice: the new free plan (called ‘Free’, not ‘Hobby’) does not offer the ability to push to live, does not give access to the API and doesn’t offer the ability to revert to previous versions of the app or the database. We’re also introducing some usage limits; for instance, the number of things stored in the database will be limited to 200, which should be enough to test and learn.
I know changes like this one are stressful for the community, and I want to explain why we felt it was necessary to do this. Our goal, since the beginning of Bubble, is to build a web-scale platform that can scale with our users. To realize this goal we need to keep building our team and invest in our technology, and to do this, we need to be able to invest (through revenue or fundraising). That’s where growth is critical, and where making sure people who use us seriously are paid users matters. When we looked at our usage data, we found that many of our engaged users were not paying. While we have always seen the fact that so many people use Bubble for free to be a net plus for the platform, we felt there was potentially an opportunity to get more people to upgrade and access more features of our paid plans, thus improving our ability to grow. After some research and testing, we found that this Free plan improves conversion significantly, which can have a deep, long-lasting impact on our trajectory as a platform. What we’re trying to optimize here is the long term success of the platform, to make sure that everyone who spends time learning and building on Bubble will be able to use their no-code skills for many years to come, in any kind of organization.
To be clear, as mentioned above, apps that are currently on the now-legacy Hobby plan will keep their feature set, so things won’t break suddenly for your apps. New apps and apps that are being downgraded will be put on the new Free plan.
We thank you for your support as we’re expanding Bubble for many years to come!