Database Design - List vs Columns

I have a list of 10 properties for each user. Each user is required to fill out these 10 fields, each of which are 5-10 char text. My question is, for better performance, should I store these in a list for each user (single column) or should I just create 10 different columns in the table and store the individual values in each of those columns. Or does it make a difference?

Interpreting a list for fields of an object and a column as an object, my suggestion would be:

Field 1 (text)
Field2 (text)
… to 10

Easier and performant