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A bit of an opinion piece, an a bit of a rant here:

I disagree fully with Bubble integrating (even SEAMLESSLY) with Figma, or Sketch, or XD or anything else. I think that if your designer isn’t working with Bubble, get hifi wireframes and a design kit in any format (hi-rez raster, pdf and svg spring to mind) and build it yourself, or hire a Bubble dev to implement the design.

I have to agree with Keith on this one - if you have a wireframer at the core of your product, why would you spend resources on integrating with another, instead of making yours better. There are countless threads on this very forum with requests on industry-standard things that don’t yet exist or are difficult to properly implement on Bubble. They do exist in Figma for instance, “nested frames”/horizontal scrolling for sections or maybe smart animations which can be done in Bubble, but require time and repetitive banging of heads on desks.

So in my opinion, moving forward, one of three things happens here:

  1. You can integrate with Figma and say “most things will transfer but not all”, which seems to be the status quo, and I wouldn’t use it because why would I spend time building something cool only to see it can’t be properly transferred. Time sink.
  2. You can update the Bubble engine to seamlessly integrate with all of Figma’s features. Cool, but what if I don’t want to use Figma? Are you going to tell me that the native editor has fewer features than the third-party editor? I would feel cheated.
  3. Update the Bubble engine to do everything Figma does first, then work on the ability to transfer. Ok, this seems to be the smartest option, and will ensure everything native is in-line with industry standards or even advanced features. But then why would I need Figma? If I can just do it in Bubble anyway?

From my own perspective, if I spent four years learning how to design with the Bubble editor, and you come out and tell me I should have been learning another industry-standard design app (not even the one with dominant market share anyway???) all along, I will be disappointed in my investment. Please. There are basic features that we need in the editor, and if you’re investing in a better wireframer, make it your own.

ADDENDUM:

What if my designer can’t use Bubble. I know. It sucks. But what if MY designer can’t use Figma?