Hi everyone,
I’m exploring the build of Name TBC, a decision-support product for relationship-led B2B sellers.
This is not a traditional CRM. It’s a daily-use dashboard designed to help sellers decide what to do next, not manage pipelines or admin.
The concept is clear and focused, and this is an early product brief rather than a sales deck.
Project Overview
Name TBC is a decision-support dashboard for B2B sellers who rely on relationships and judgement.
The product aggregates client context into a single, visual interface and surfaces recommended next actions (“nudges”) per client.
The dashboard is the primary interface, built for fast scanning and daily use.
The Product Includes
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Visual client dashboard with expandable client cards
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Lead / customer status and relationship stage
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Core company information
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Relevant news or external signals
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3 AI-recommended next actions (“nudges”) per client
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Space for user-defined actions
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Filters to prioritise clients that need attention
What It Does Not Include
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Pipeline management
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Task or to-do lists
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Forecasting
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Performance reporting
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Process enforcement or rigid workflows
How It Works
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Optionally reads data from existing CRMs (e.g. HubSpot, Salesforce)
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Stores lightweight client data only
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Records selected and ignored actions
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Learns from user behaviour to improve recommendations
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Can operate standalone or alongside a CRM
Design Principles
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Built for daily use
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Fast, visual, and minimal
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Mobile-friendly
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Suggestive rather than prescriptive
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Optimised for human judgement over automation
The Goal
To give relationship-led sellers a clear, confident answer to one question each day:
**“Who should I focus on today, and what should I do next?”
We Need**
- A designer and developer
- Works fast
- Hourly or daily rate
- Starts asap
APPLY NOW!