Enabling users to link their domain and execute workflows on their website?

Hey guys!

I’m creating a tracking app that tracks specific customer behavior metrics that I have in mind. Think of it like an app that offers some features similar to Google Analytics (obviously nowhere near Google Analytics capabilities). What’s the best practice to enable users to link their domain to my app and for my app to execute workflows on their website?

Should I create a dynamic tracking script and base my workflows on it?

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