Interested in what the big brains have to say

pattokane · 2024-08-22T23:32:00.047Z

I always got told that bubble is not great for SEO but after building our own website and doing some research into how to set up the SEO, I have gotten us to number 5 on page one.

100% I will revisit the SEO once I learn more and improve on it.

I would like to hear input as to why bubble is not great at SEO or have they improved it since I got told that?

adamhholmes · 2024-08-23T00:02:33.215Z

There definitely are some valid reasons why pages built on Bubble may be less than optimal in the ‘Technical SEO’ department (mostly to do with page-load speed and lighthouse scores etc. - most of which is out of the hands of a Bubble developer, and tied to how Bubble apps work and what they technically are).

That said, technical/on-page SEO is only one part of an effective overall SEO strategy and, in my personal experience, the aspects of technical and on-page SEO which Bubble performs badly in are fairly insignificant in real-terms, as long as the on-page/technical SEO aspects that you can control (which to be fair is most of them) are configured correctly, and follow best practices. When doing so there’s no reason you can’t rank Bubble app pages highly on Google (providing you have a solid and consistent off-page SEO strategy).

I currently have multiple pages, from several different Bubble apps, ranking on Google on page 1 (including in the number one spot, and featured snippets) for relatively high competition keywords in various niches.

And although I suspect that the technical limitations of Bubble may be a slight hinderance, if your off-page SEO is on point, and other SEO strategies are up together, based on my personal experience, it’s not particularly significant.

My personal opinion is that those saying Bubble is inherently bad for SEO probably don’t know very much about SEO (given that, there are really only a few, relatively minor factors of SEO that Bubble falls short on, and those don’t, at least in my experience, seem to be that significant in actually ranking pages, if you know what you’re doing).

That’s not to say, that Bubble doesn’t have some deficiencies, compared to other solutions, but I think the significance of those is often overstated.

One day I plan to conduct a side-by-side SEO test of a page built on Bubble compared to a page not built on Bubble (in as objective a way as is reasonably possible). My suspicion is that the non-Bubble page will perform slightly better, but I don’t expect it will be a huge difference.

In my personal opinion, of all the reasons to avoid using Bubble (and there are some legitimate reasons), SEO is not a major one.

pattokane · 2024-08-23T00:16:26.026Z

Thank you, that is very insightful

sem · 2024-08-23T06:39:28.833Z

Bubble is not necessarily bad at SEO but if SEO is your main concern I would never pick Bubble because some parts you cannot control and they all can add little minus/bonus points to ranking. So if you compete with a competitor that is using plain html with all the do’s in SEO and is lightening fast you will probably not win it and become second.

But the truth is, no one really knows exactly what matters most and to what extend. And testing is not possible as you cannot have two sites running at the same time on the same url with the same content.

chris.williamson1996 · 2024-08-23T06:57:07.578Z

@adamhholmes summed it up pretty good. The concept that bubble is inherently bad for SEO isn’t really true. There are definitely reasons I don’t prefer bubble for specific parts of SEO and reasons why I prefer it.

Here’s the search console data for 2 clients I helped with SEO on bubble. If done right it’s very scaleable. You can see the uptick in traffic in each sites graph once started.

IMG_24821179×2556 399 KB

IMG_24031179×2556 263 KB

lindsay_knowcode · 2024-08-23T07:38:48.249Z

@adamhholmes @chris.williamson1996 I really appreciate hearing your very measured and substantiated views on SEO and Bubble.