I do think the pricing model goes against “serving non-technical founders”
- people choose no-code because they are not technical. Corollary to that is: they are the least suitable bunch to do performance / cost optimization.
- while it is a good idea to charge by usage, bubble has made things so prohibitively expensive. We can compare directly with other BaaS solutions such as dynamoDb or firebase. Bubble is about 10x dynamoDb and 5x firebase. Neither are known as particularly cost friendly for large applications.
Combining 1 and 2, we get high marginal cost imposed on a user base who is least equipped to optimize that cost away, meaning bubble effectively put a very high threshold on the required return of each unit of compute. So high that things data intensive but have low ARPU becomes financially non-viable.
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