You are in that slightly strange place where you have some early interest but don’t have a business yet, so there isn’t anything to really invest in.

If you do need to raise money, I would try and get a loan from friends and family with a view to returning the loan possibly with interest within the first year. You should aim to live like a monk during this time, so minimal cash-burn is key and keep the scope of your product as small as possible.

Once your app is built and people are actually paying, you have the beginnings of a business which therefore has value. This value can then be used to raise money via selling equity.

Just a word of caution - raising money always takes much much longer than you expect, so if you do decide to borrow money from friends and family ensure it gives you enough runway to either get to profitability or complete the next fund raise after the app is launched.

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