For purposes of this question consider my app a 99designs clone.
I have two user types Clients and Designers. By nature of another business that I own, I already have Clients ready to use the marketplace. But I can’t let turn them all on yet because I don’t have enough designers yet to support the work load.
So, when designing my brand message To whom do I direct the marketing copy on the home page etc?
do I market directly to the Designers because that’s who I need more of?
or do I market to the clients and trust that the Designers will see the website and understand the value proposition for them?
Thanks a lot!