This definitely comes down to optimization, I have a marketplace app with millions of database records, 200k-500k visitors per month, and only using 2-4m WU per month. The app isn’t even really optimized.
I don’t know your app but I’d almost guarantee with <5 hrs of work you could see a 10x or more reduction in WU usage.
I agree the markup is pretty crazy but there are build practices that can cut this down drastically.
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