Tips on how to install FB Pixel, Mamoto and track anything with them

On GTM, added a tag named FB - MessageSent with custom HTML:
<script> fbq('trackCustom', 'MessageSent'); </script>
No trigger added on GTM
On SEND button WF added a ‘run javascript’ event with the same code:
<script> fbq('trackCustom', 'MessageSent'); </script>

Is this enough? Or should I set a trigger on GTM too?

Thanks a lot!

gs1 · 2021-02-13T05:55:32.284Z

hey @jmbarquet
Not need to add something to GTM.
Only add script to WF.
GTM should only ‘fire’ initialization of base Pixel

Also, not need open and closing script. Put just fbq('trackCustom', 'MessageSent')

lucas.ar · 2021-03-25T11:11:45.977Z

image2212×1212 297 KB

@gs1 is this the only config to have the event in fb ad manager ?

manuelmaccou · 2021-04-22T23:51:44.709Z

Thank you so much for this! I’m running into an issue. I set up GTM and put it in the header and body on the settings page of bubble. I also created the pixel, the created a new tag with custom HTML in GTM and added the pixel code

Screen Shot 2021-04-22 at 6.47.50 PM2058×326 25.3 KB

When I go to event manager in FB to test it, nothing shows. I expected to see something on each page view.

I then added the Toolbox plugin to bubble. I just copied the custom tag from your example. But still nothing shows in the fb event manager test. Any ideas what I’m doing wrong?

Screen Shot 2021-04-22 at 6.49.39 PM1850×758 65.4 KB

gs1 · 2021-04-23T09:48:03.764Z

In the FB Pixel manager, there is a different place to see the ‘testing’ events, as it will know that you’re the creator. I will start from there.

manuelmaccou · 2021-04-23T16:51:42.738Z

Sorry that’s the place I meant. I’m on the page that lists my Pixel and then clicked the “test events” tab

Screen Shot 2021-04-23 at 11.51.24 AM1656×936 51.3 KB

manuelmaccou · 2021-04-25T19:06:07.867Z

Any insight on how this method will be affected with the new iOS release and privacy changes? I’m very much a beginner so I don’t understand how everything will work, but it seems like setting up the firings in the workflow will not comply if the user opts out of tracking. Is this true?

moe.mailery · 2021-05-27T18:02:48.922Z

Hi @gs1 ,

Great post!
What I can’t seem to find anywhere is how your trigger looks like?
The guy in this video https://youtu.be/DVRxkrHLpl0?t=1561 uses the text on the button to determine which button it is. Why then do you use toolbox and javascript?
Could you please share a screenshot of what your custom triggers look like?

Screenshot 2021-05-27 at 19.57.162298×904 105 KB

And I am also curious about changes regarding IOS14 if you know what will happen to the pixel and GTM method.

Plus I see you always put a value behind your script, is that necessary?
is this enough in my workflow: 'fbq(‘trackCustom’, ‘UserAskedQuestion’);
Or does it have to have a value?: 'fbq(‘trackCustom’, ‘UserAskedQuestion’, {value: true});

Many thanks!

gs1 · 2021-05-28T06:09:01.207Z

Hi @moe.mailery

Toolbox needed to be able to add JS to your WF. JS snipped is the trigger attached to the WF
Just read this thread carefully message by message
Best
George