Tips on how to install FB Pixel, Mamoto and track anything with them

[jmbarquet]

hey @gs1!

Great post btw! I just have a quick question!

I need to track when a user sends a message to another user by clicking button SEND… so I did this:

1. On GTM, added a tag named FB - MessageSent with custom HTML:
   <script> fbq('trackCustom', 'MessageSent'); </script>
   No trigger added on GTM

2. On SEND button WF added a ‘run javascript’ event with the same code:
   <script> fbq('trackCustom', 'MessageSent'); </script>

Is this enough? Or should I set a trigger on GTM too?

Thanks a lot!