I am implementing a search functionality on Bubble, where there is a SEARCH RESULTS page that is populated with search results based on the query entered into the search box. The results are pulled from Algolia’s API.
WHAT I AM TRYING TO DO
Suppose a visitor visits one of the pages that is populated within the search results and then bounces back without interacting with the content on that page, I want to record it as a bounce. I also want to record the query which resulted in that page being displayed on the SEARCH RESULTS page in the first place.
I have control over the web pages that the visitor visits as they reside on my Wordpress site.
MY ASK
A) Is there a way to do this by integrating Bubble with Google Analytics? I was thinking of appending the query term as UTM parameters and sending them to Google Analytics, but I’m not sure if this can be done dynamically. (It would have to be dynamic because the same Wordpress web page may show up on the RESULTS PAGE for different search queries and I would like to know which query caused the bounce).
B) If there is any other method, I would be interested in knowing how to go about it.
@sandeep.jaykumar,
Yeah, that’s totally doable, you can pass the search query dynamically through UTM parameters and capture it in Google Analytics when the user hits the WordPress page. I’ve done something similar before to track query-to-visit data without breaking the flow.
If you want, I can share how to structure it so the bounce tracking connects cleanly too.
@dtempest006 Yes, if you’re able to show me about how to track bounces, it would be of great help!
Since I posted the previous message, I’ve been able to pass the UTM parameters dynamically via the URL from Bubble to the Wordpress site. I haven’t yet connected Google Analytics on the Wordpress side of things.
Hey @sandeep.jaykumar,
Yeah, you’re on the right track passing the query dynamically as UTM parameters. Once that’s in place, you can use Google Analytics (or GTM) on the WordPress side to record bounce events linked to those queries.
I’ve done a setup like this before basically, you trigger a small custom event in GA if someone lands and doesn’t interact after a few seconds. That way, you can see which search terms bring visitors that don’t engage.
If you want, I can help you wire it all together so it tracks smoothly between Bubble, WordPress, and Analytics.
