Forum Academy Marketplace Showcase Pricing Features

URL shortening / masking

Hi,
I have a website in bubble (a paid plan with a custom domain) with dynamic pages.
For example Harbour View Photography | Stunning interior photography
with the url being

https://myholidayguide.app/service/harbour-view-photography

Is there a way of dropping the ‘service’ part of the URL so that the URL becomes:

https://myholidayguide.app/harbour-view-photography

I’m not sure if this is called masking or something else so excuse my ignorance!

If this is possible would the shorter URL only work for ‘internal’ app linking or could the shorter URL be shared and navigated to directly by new users?

Would any solution impact the sites Google search rankings?

Many thanks for any help.