What tool do you use to shorten URLs now that Google’s freebie is going away?
If you’re doing click analytics, does the tool you’re using make this easy?
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I use Bitly, it has worked great for me and they have great API documentation
I built my own URL shortener on Bubble
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That’s ambitious. Did you bake UTM tags into it? How do you track analytics?
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I built mine largely for my own purposes. But adding UTM parameters (to my knowledge), are simply defined URL parameters.
So, when the URL is loaded, you have a workflow that reads the UTM parameters, creates a new “view” event and records the read parameters. Then does a re-direct to the intended site.
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So does Bubble have URL redirection, or did you do that through a service?