I was brought here by someone who tagged me in a private message and I received an email. I find it incredible how, since years ago, when I abandoned Bubble after the new price change, it is still skating in the same place. And there are still people who defend it tooth and nail!
With the exception of Bubble’s “representatives”, I cannot understand how, in 2025 and in the age of artificial intelligence, people still insist on being hostages of Bubble! Even more surprising is to come across, YEARS after coming back here, and see the SAME complaints from 2020, 2021!!!
For God’s sake, I replicated my 2 microsaas and my browser extension using HTML, CSS and JS and Firebase for free, using IA and hosted on Github for free! And all of them is making money!
People have really become blind and hostages of Bubble!
It means they’ve achieved product market fit, which is very hard to do. Customers being mad at you is a good thing. You won’t understand this until you grow up.
That might be the most absurd take I’ve seen in a while. People don’t get mad because things are going well. They get mad because their concerns are being ignored.
Not that I don’t understand the frustration, but most of this (if not all) can be achieved with Bubble’s native resources—mostly floating groups. Plugins already cover a good portion too.
I’m a big fan of Bubble and will always be rooting for it to succeed. I think conceptually they were 10 years ahead of the world 10 years ago. Now, everyone is just starting to catch up. But I actually think “lost their way” is a fair representation of the current roadmap. The mobile app craze was in 2009. Right now it’s the AI craze. Yet they’ve gone full force into mobile.
Bubble should ONLY be concerned with helping people build the best AI apps.
They have conflated this with integrating AI into the Bubble editor, which is not the same thing.
Emmanuel recently touched on this in a recent live stream, but it should have been addressed in 2023, not something “on the horizon” for 2026.
One big improvement: better handling of nested JSON. Emmanuel acknowledged this is a current pain point, particularly for APIs like ChatGPT: “The level of complication it takes to connect to ChatGPT’s API is not acceptable and not something I’m happy with.”
There are just entire pieces of the roadmap that were completely memory holed. Entire failed attempts at features that are critical priority. Like the “Expression Composer Beta” that was sunsetted because it was too buggy. I’ve never heard of a company just giving up on a product because they couldn’t figure out a way to implement it. Very strange. This isn’t a “power user” thing by the way, any new user will think the below after playing around in the editor for a while.
So yeah, something is off right now. I hope they can readjust and get on the right track again. I have the feeling that Emmanuel recognizes this and that’s why he’s engaging with the community more. I think they’ve been really lucky with the pace of AI’s development and that they shouldn’t count on continuing to be this lucky moving forward.
I use JSON a lot, for a lot of really powerful features that make apps scale on bubble affordably, so it would in my mind, it would make things easier for me as a developer to deliver those types of features even faster than I already can.
Hi everyone,
I’m still a newbie in the Bubble world (less than a year), but I genuinely love the platform. I come from PowerApps as a citizen developer, and honestly, Bubble is far better.
But like many here — and since this is the topic of the thread — I also feel that Bubble, like many other platforms (Microsoft first), is completely losing the plot with AI.
I don’t believe AI brings any real value to Bubble in the short term. The whole promise of “easy” and “automatic creation” may attract new users, but most of them will stay on the free plan and never pay.
Bubble should focus on are the ones already building real apps and actually funding the platform.
Personally, I don’t really care about AI on Bubble.
What I want is for the core of Bubble to improve.
Use parentheses in expressions without fighting the editor.
The expression editor is extremely rigid — I’m tired of having to delete half a formula just because I forgot one piece at the beginning.
Add dynamic expressions to element properties (width, height, size…).
Handle option sets more easily.
Work with dates and calendars without plugins or weird RG hacks.
Auto-generate CRUD forms from a data table.
Quickly find all workflows attached to a single button.
Provide solid native tools for PDF generation and manipulation.
In general, avoid forcing us to rely on 10 different plugins (most of which aren’t even built by Bubble).
Offer a proper built-in email system — even through a paid partnership.
Set up a clean, official partnership with an external database provider.
Limit free apps if needed, but at least allow backend workflows.
In short: dozens of small, essential improvements that make a huge difference for professional developers — the ones who actually pay for Bubble.
I’d really like Bubble to refocus on what matters: strengthening the foundation of the platform, instead of adding shiny features to impress newcomers who won’t build anything serious anyway.
