Marketing tools to create awareness

Hi there, I am trying to build an app for my restaurant.
I would like to do some marketing to create awareness and also to drive traffic to the app and my shop.
I would like to know how can I reach to the wide audience (facebook instagram google and other social media, and also.
I would like to also create a loyalty program and collect big data of those who had visited the app and joined us for the loyalty programs.
Facebook remarketing tool only works when people visited our app, is there anyway we can reach to them also? what other tools can we use?
Thanks and hope to hear from you soon
Thomas

for instagram and other social media use google to search how to advertise on them; that is how I got the link to the how to advertise on facebook.

This is about database structure and creating workflow events to save the data. Check this forum post for information on how to learn about database structure

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