Pricing updates and thoughts

I respect that you are entitled to your wrong opinions. You did tattoo Bubble in your username after all so objectivity is probably not your strength in this discussion.

I am really happy that you are fine with how things went. Truly happy for you.

There is no whining. But if you do consider that there is please let us whine as much as we respect your wrong opinions :slight_smile:

For me, Bubble was a dream to reality pathway. Inorder to remove only the “blue ribbon” on the app, $29 is a heavy price. As im not using bubble for any MVP or economical profit leading business. If people are benefiting from bubble apps and they get income from it, no one is going to consider if there is a light increase with price + speed on apps.

Bubble is global and people had taken initiatives to reach village schools (where they share 1 windows PC among 10 student) to give an idea on the capability of bubble & to inject the bubble idea into the fresh brains to think creatively without limitation, Schools don’t aim at running commercial apps, instead they will choose to make intra-school app (like helping app for teachers, student or school competition network…etc) which is only low data movement. In a classic and non-western world, $29 is a big price for white labeling, which even can’t afford a PC for every student or 5

All are in support for bubble and spreading the bubbles too. But bubble must consider a Hobby to White-label price with lowest economical resources, if people need more speed or CPU power, they will buy it…

I think, no one from bubble reads the whole stories in this topic as they went silent.

Hi;

Yeah, generally I like your posts, but I think you should keep eye on this: They said that they would make more detailed explanations for a week later and that pricing might change.

I think the stress on the Bubble team should be reduced a bit, it might be more useful to let them breathe a little.

It’s almost a week, so I think they’il come up with an explanation soon.

In addition, cooling this post a little can reduce their request to explore another platform for new Bubble users. (for now, they may have no clear idea of what is the Bubble and its capabilities)

We all know Bubble is great and we’re eager to use it. We expect to hear the good news from the team

(Note: by adding one more reply, I moved the post to the top again😄. Let me call it the Discourse Paradox )

It was a gentle nudge because that week is nearly over and no further explanations were given to the rest of concerns.

To be honest I prefer a direct answer even if it’s a negative one. I want to know as soon as possible if I can recover my trust in Bubble.

Right now my main concerns are development versions and rest of development/deployment features to be available in all paid plans at least and an update on Open Sourcing the editor so we can own our code.

Saying that they will provide more detailed answers to people’s concerns over the week and not doing it doesn’t help rebuilding trust.

They will surely make other statements and hopefully they will eliminate all of our concerns.

They better do something soon because Wappler looks tempting… :eyes:

Iv been digging my toes in not to go over there yet! Wappler does look really attractive tho! So much control it seems.

Hello everyone,

Just wanted to drop a line saying we’re monitoring this thread and are watching how users react to the new pricing. One of my big take aways from last week is that it’s rarely a good idea to rush into making decisions or announcements, so I don’t want to do the same thing here.

This is an important question for everyone, and for us, so be assured we’re not ignoring the thread, we’re doing some research and thinking before posting some reactions to some of the points raised here.

Thank you for your patience.

From my perspective, while I appreciate the further price adjustments based on the community outcry something still feels “wrong”. I can’t even put my finger on what exactly it is, but there is still a deep disappointment that lingers. I still think Bubble is a great product and my head rationalizes that fact but I no longer feel the desire to promote it like I was. Also, I no longer think of it as a long-term solution for my startup. In addition, the new higher price for personal plan makes me incredulous of Bubble becoming THE globally adopted no-code platform and champion of the no-code movement, which was exciting to me. All in all, it seems like there was an “innocence” that is now lost. Maybe that was bound to happen at some point, but it is sad to experience all the same. As a fellow founder, it seems like such a wasted opportunity.

I don’t know if it’s possible. Could they support the release of the code of the apps we built with bubble? Or atleast, let us pay for a certain amount depending on the complexity of the app if we want to get the codes for transfer of host purposes? This way, users will somehow be relieved and not be scared for worst case scenarios. Users would not feel that Bubble team is manipulating them because they have the option to get the codes for a certain fee and still keep the app they made even without bubble.

I hope this doesn’t sound rude. This may sound as if you’re giving the users some exit strategies from bubble but it’s target really is to regain the trust of the users by giving them some freedom with their app.

This would be good. I want to (as a hobbyist) play around with ideas for myself, for friends, for work projects / tools etc but I dont feel great about being “trapped” on the platform. Having the option to export (even if it felt like a real premium) based on complexity of the project would at least give the people worried about the future of the platform some reassurance. I didnt really worry too much about this before but if you make a tool that takes off and you can make a small income from it but you have no control over your own backend costs then the worry than your side project could be killed with a pricing / plan change is a bit off-putting.

That being said, bubble needs to grow and if they need to up prices so be it - would just be nice if it didnt feel like the “give it a go” crowd didn’t get hit as hard. When you add in the bubble fee + plugins / templates etc it is already quite easy to spend quite a bit each month as a hobbyist.

Dear @emmanuel @josh and team,

Here’s where I need your help (and I wonder if this could ultimately help with your pricing strategy too).

Can we please get a crystal clear understanding of capacity and rate limiting.

While your cost model may be complex with many variables and moving parts, shouldn’t your art be making it simple and understood by your customer base?

For context, I am using scheduled workflows and recurring events. My goals are to understand the capacity my app requires, design and optimize for a certain capacity and feature set (price), and then to plan for scaling in the future.

The questions:

What exactly is a unit?

What does each unit get me?

How does app rate-limiting work?

When my app gets rate-limited what happens next?

If my app gets rate-limited how many units should I add?

When I hit maximum capacity what is the expected behavior of my app?

My experience has been a mixed bag when my app gets rate-limited (which doesn’t seem to be consistent) from workflows disappearing all together, to workflows magically running 24 hours later. I shouldn’t have to guess and test and guess and test, your platform should be able to tell me what to expect!

In simple summary, as a customer I have no idea what’s going on with Bubble compute resources and the variability in performance is my biggest issue in regard to reliability, trust, and ultimately pricing. For me, product/platform/editor features come second to that.

Here’s an equation:

Clear expectations + performant product + simple pricing = happy customers.

Perhaps a bit of a counterintuitive suggestion for a growing tech startup to help you get “there”… SLOW DOWN! You’ve got something great, and in my opinion you can only mess this up!

P.S. - From what I’ve heard, and my experience, you could greatly benefit from spending a lot more time talking directly (in-person and/or by phone) with customers and users.

With Best Regards,

Alex

(Speaking on the personal plan here)…

I’ve never heard of a company raising prices by 80%, suddenly. Netflix raised prices by only $2-3 and there was a huge uproar…

What value did Bubble add to justify raising the personal plan from $16 - $29? I understand that a huge update was added for versioning, but that critical addition isn’t even available for personal plans! Last I checked, Shopify is also $29/mo, so it seems like that price was picked solely because that is Shopify’s price.

Raising prices is natural for any company, but it should be phased naturally, with a ton of notice ahead of time.

I understand raising prices for the higher-tier plans, because Bubble wants more of a slice of successful apps. But why raise it for personal, for people who are just trying to test out their MVP? It seems that having an 80% increase in price will ultimately higher the barrier of entry for people who just want to test an idea.

I’m all for Bubble raising prices to stay competitive and survive as a company. I’m also one of those people who thought $16/mo was a steal, but an 80% increase is just way too much.

The problem here for me is not the actual changes, but the lack of planning and thoughtfulness that went into the changes. After all, this is pricing we’re talking about – a core thing to get right when your company depends on monthly or yearly renewals to grow and survive.

Everything from the initial email (go back and read it!) to the initial forum responses from team Bubble served as giant, waving red flags to me. :triangular_flag_on_post: :triangular_flag_on_post: :triangular_flag_on_post: We all have fair reasons to be surprised now, but we can only blame ourselves if we stay with a company after they have shown such complete ineptitude on a decision that has wide ranging and serious implications for a large number of their paying customers.

For me, the only wise decision here is to take the next two years to transition my work to a service that can’t be completely changed without warning. I have worked hard over the years to carefully choose business partners to ensure I don’t wake up to a surprise that is out of my control. At this point, I seriously regret trusting Bubble enough to learn and build on this platform. There were a few small red flags before that I ignored because I drank from the Bubble kool-aide, but my eyes have been opened.

Self-hosted, here I come. What a complete pain in every sense of the word!

Bubble is trying to put the cat back into the bag without realizing we’ve all already seen it. We know these kinds of changes can actually happen, with no warning, at any time. Expecting something different is a risk I am not willing to take. I base decisions on reality, and in my reality, this was a complete disaster and obliterated my trust in Bubble.

Who in their right mind would continue investing their finite time on this planet learning and building something on Bubble now?

What could they possibly say that would truly eliminate your concerns?

My concern is not so much with the pricing, as I was using Bubble as part of a project with a healthy budget. My concern is that this decision was:

  • major - it affected both Bubble as a company and all of its paying users
  • impactful - even in the US, where currency differences aren’t a concern, the jump in pricing and elimination of features
  • immediate - there was no future date set for these changes
  • poorly communicated - read the announcement email you got; see if you think it is fair given the 80%+ jump on just the smallest paid plan (not to mention the other features)
  • apparently not required - Bubble has shown they are willing to walk back changes (after first defending them with some pretty shocking “reasoning” if you will call it that)

At the end of the day, Bubble showed me with this snafu that they do not put enough consideration to changes that will affect them and their users. Again, this change in pricing wasn’t even the concern, it was the way it was done that was shocking. Nothing they can say now will erase the fact that I know they are willing and capable of such poorly planned changes – and that no one in the company was able to speak up in a meaningful way to stop the rollout.

My reaction was different than yours. The fact this huge/monumental change was so quickly reversed in part makes this situation seem even worse to me, because it shows that the changes were not necessary and certainly could have been rolled out over time.

The fact these changes were so quickly walked back in the face of a negative serves as a sign to me that I can’t trust Bubble to make fair, well-considered decisions in the future, because they didn’t here.

I’m using this 2 year grace period to find an alternative where I can rest at night knowing I won’t wake up to unnecessary, poorly considered drama for no reason.

I cannot imagine if I was one of the many people who have trusted Bubble enough to build a career on the Bubble ecosystem. The idea certainly crossed through my mind, and I even suggested Bubble freelancing to a few friends who were frustrated at work. I am so glad none of them took my idea and ran with it!

This is a worrying way to phrase this. Does Bubble really not have a way to measure the cost of the features? For example, would it be impossible for Bubble to charge users for the services they use on a post-paid basis if you chose to do so?

I realize App A might only have 20 Workflows and App B has 100 completely different workflows, but at what point did things get so complex that Bubble is depending on the profits to come out in the wash?

I still do not understand how you could rush and make such a change without warning, without any notice, just BANG and think all of us would like it. I’m losing hope in Bubble, and I’m sure a lot of others are too.

The reaction in this thread is pretty clear, the recent decision made by Bubble means they failed to meet it’s own brand promise. If Bubble wants to charge a premium then by all means but raise the bar and give users more control over apps and their deployment.

Yeah, and it is very fast too.

Everytime I get a “there was an issue saving your app” or the editor freezes or I am using the data tab or dev is slow … I get a little more interested. And that makes me quite sad.

Suspect there are plenty of issues using Wappler, particularly at the more complex end of things.

But the whole experience as a developer is very nice.

@NigelG what’s the learning curve like for an advanced Bubble user?