Forum Academy Marketplace Showcase Pricing Features

Some desirable Bubble strategic changes

Hi Bubble people

I’m a newcomer here, but as I’m starting a business based on the Bubble platform, and I’ve studied, tested, took courses, and I’m already setting up the business here, I decided to give suggestions to Bubble’s leadership. Maybe it will strategically inspire someone.

You must have an excellent reason to have the interface design ingenuity the way it is, because the difficulty we have in having responsive interfaces is enormous. The way Bubble works is very menu-driven, with a very big loss when you want or need to use blocks, especially flex-box (CSS). Elementary things in any simple Wordpress interface editor, such as vertically aligning an element inside the box it is in, is either too difficult with Bubble (maybe just using code) or it just can’t.

I’m hoping Bubble has in its short term plans to change this interface design paradigm as if it were Photoshop design. At least… at the very least… there should be two types of design approach: the current one, for extreme newbies (I’m just a newbie); and another with a minimum of compatibility with what any web development beginner does nowadays: flexbox, containers, etc.

There are already competitors in the market who have recently started the path long trodden by Bubble. I won’t trade Bubble for any of them, just for one reason: Bubble’s path is much longer. This implies a lot more ready-made plugins, a lot more services (trainers, agencies, ready-made code…). Even working in Brazil, Bubble already has plugins specifically aimed at our reality (Brazil is Bubble’s second market after the USA). However, these competitors will quickly reach the degree of maturity of Bubble, in an arc of time much smaller than the 13 years totaled by this platform. And if she stays in her comfort zone, of not offering what others offer, others will offer what Bubble does best. Yesterday I read an article on a competitor’s blog (released in 2020) that makes this intention clear.

Here are some suggestions from someone who is starting now, so there is no pro or con bias (in order of urgency/importance from my perspective):

  1. Provide a frontend builder compatible with what the rest of the world works with, ie CSS (with flexbox please). Just take a look at what plugins like Themeco, PageBuilder, Elementor or similar do. This current builder is an impediment to doing very simple and very necessary things in terms of building web interfaces. If for some reason you can’t get rid of this current constructor, at least make available something more compatible with what is done on the current web as an alternative to the current editor. This will lead to a big improvement in terms of interface responsiveness and even more in productivity in your construction.

  2. Provide more transparency about how far we can expand for a reasonable amount. A Bubble competitor claims that as it passes 1000 concurrent users, the price to maintain an app on this platform starts to get too expensive, being prohibitive for 5000 concurrent users. For those starting a business, like me, this concern already existed before reading this blog. Now the worry has increased. “Give transparency” is basically giving values ​​for X number of concurrent users.

  3. Native support for PWA, as it was clear in another post on this forum that developing native apps is a wish, but not yet a goal (wish + deadline) of Bubble. I understand this position because of the cost and complexity of getting Bubble to get there. However, an excellent way to get around this limitation, at least for those who do not require such deep access to the mobile device’s hardware, is to offer a native resource to generate an app that is at least partially stocked on the user’s cell phone (as I imagine that a PWA is fully would imply breaking the vendor’s lock in).

  4. Native app development. I will not develop this item because I have this topic clarified in another topic on this forum, where you make it clear that it is a wish, but without a date to be fulfilled. Anyway, here is the record.

  5. Allow Bubble to have an adaptive interface for newbies and not-so-newbies (like me). This implies having an interface builder with CSS logic as an alternative, keeping the current logic (if you can see any advantage in it). It also implies having a backend present itself with something more like a database. I fully understand that the idea of ​​having the terminology dataType, columns and things (instead of tables, fields and records) is aimed at simplifying the understanding of users without any knowledge of database. However, the difficulty in understanding how relationships are made between tables (in a relational database) by those who have a minimum of knowledge, ends up making it difficult for users who are not so ignorant of the basics of databases to enter. Just see the gymnastics done by those who train in the use of Bubble to explain how to relate two database tables, or how to show relationship table concepts from other tables (avoiding many-to-many relationships), or even showing primary and secondary keys of A table. Note that I’m not an IT expert, I just studied and watched YouTube videos to learn. It’s important for you to realize that doing things aimed at a totally lay audience wins users, but it also limits those same users as their business grows, which will lead to other solutions. In the long run, what you have is the conquest of a niche made up of temporary customers. If they want to increase the LTV (longtime value) of such customers, they will have to consider using Bubble by more technologically mature users, including IT professionals.

  6. Possibility of breaking the vendor’s lock in, allowing the application code to be fully downloadable by the developer. This doesn’t have to be included in the monthly fee, it doesn’t have to be free. A fee may be charged for doing so, but allowing the developer to get their solution out of Bubble. This value doesn’t have to be prohibitive, as one of the main motivators for a user to prepare to (or at least worry about) taking their business off the Bubble platform is the fact that it doesn’t offer a way for them to do so. Please understand that arguing that data can be exported is not the answer to this problem, as the business is not just in the data, but in the logic that makes such data of value to the business owner. In order of importance, this item could be second on the list (since nothing beats the terrible way to build responsive frontends in Bubble). However, I left it last to make it clear that, since Bubble offers the other 5 items, without pricing meaningless marketing, there is no reason for anyone to withdraw their business from the platform. Therefore, offering a way for this to happen, little would be used (basically to test that it works).

Forgive me for the first, long menu, and I hope it’s not the last contribution in this forum.

Best regards




I think the responsive editor redesign is based on flex-box, but I may be mistaken.

I believe somebody from Bubble somewhere on the forum has commented to this, and the idea is basically it is so dependent on so many unknown variables by Bubble that it is pretty hard to provide a figure. One developer could developer an app so poorly it can’t scale at all, while another could build with all the optimization principles in mind and get something built that is scalable.

That would be awesome

As a non-technical person I personally don’t find it hard to understand and when I explain it to students they pick up the concept in a couple of minutes. I do think though that the students who find it the most difficult are those who come from a background with experience in traditional coding and database like SQL and have a hard time translating that knowledge into the way Bubble works.

That would be great to have if a developer is unable to scale their business with Bubble.

I would definitely recommend reading through the forum a bit. A lot of good learning resources available and lots of past discussions that touch on all these points and many have Bubble staff chiming in.

1 Like

Sure the forum has a lot of knowledge spread out through its posts. Unfortunately, there is no knowledge management on what is published on it. To get what a new user needs from forum, it takes months, and not all times what is published is clear enough to be productively useful. Bubble needs a better documentation (more friendly, more detailed, more practical). Training is another solution for this gap, and I guess this is the solution chosen. Unfortunately, IT providers in general focus a lot on the product and sometimes they forget the product only is valuable if it is as easy as possible to be used by the customer. It is still clearer when we try to use some bubble plugins, when documentation is rare.

By the way, does somebody has an idea when the new bubble frontend builder will be launched?

Kind of like google. Have to search for it using a keyword.

There is a forum post on it. I think if you search ‘new responsive design’ or something along those lines, you’ll find a post or two.