One of the most powerful advantages to having a business online is the amount of data you can access about your potential customers. As people browse the web, they generate valuable data that smart website owners can use to get an edge over the competition. Web analytics tools are a critical way for you to understand and optimize your website. This beginner’s guide will go over what web analytics is, why you need them, and what types of tools you can use for your site.
This is a companion discussion topic for the original entry at https://bubble.io/blog/web-analytics/