How to Brand Your Business in 5 Simple Steps

Just as important as a working product is a brand to go alongside it. In its simplest form, a good brand is a shorthand way for customers to understand what differentiates your business from others in the marketplace. However, we all know brands can be a lot more complicated than this simple definition; a business’s brand can have hundreds, if not thousands of touchpoints, and can be the sole decision maker for a consumer – if a brand can establish itself particularly well.

This is a companion discussion topic for the original entry at