As Bubble developers, we all love building new ideas and launching products. But one common mistake I see in the community—especially among first-time founders—is spending way too much time on branding before even validating an idea.
Your Logo and Name Won’t Define Your Success
When you’re starting, it’s easy to obsess over details like:
- “What should I name my product?”
- “Should my logo be blue or green?”
- “Does my brand look professional enough?”
Here’s the reality: users don’t care about your logo or name—they care about what your product does for them.
Let’s take an example:
If someone had never heard of Nike, would they recognize it as a shoe brand just by looking at the Swoosh logo?
What about Samsung—does the name alone tell you they make smartphones, semiconductors, and home appliances?
Your branding will evolve over time. What matters most at the start is building something real.
Why I Named My Company ‘IF’
When I first started my business, I was just like many of you—spending too much time thinking about my company name and logo. Then I had a realization:
“How people perceive my company won’t be decided by a logo—it will be decided by what we do and how we communicate.”
So, I named my company “IF.”
- “What if I actually start developing?”
- “What if I stop overthinking and execute?”
- “What if I push forward instead of hesitating?”
IF represents possibilities—but only if you take action.
Practical Advice for Bubble Founders
Instead of worrying about your logo, build a working prototype.
Focus on getting real user feedback—your brand can evolve later.
Launch with what you have and refine as you grow.
Your success is not determined by a fancy brand, but by solving real problems.
Final Thoughts
If you’re stuck debating your branding, take this as your sign to just start building.
A simple MVP with real users is far more valuable than the perfect name or logo.
What’s holding you back? Start now. Iterate later.
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