Stop Overthinking Your Logo & Name—Just Build!

As Bubble developers, we all love building new ideas and launching products. But one common mistake I see in the community—especially among first-time founders—is spending way too much time on branding before even validating an idea.


Your Logo and Name Won’t Define Your Success

When you’re starting, it’s easy to obsess over details like:

  • “What should I name my product?”
  • “Should my logo be blue or green?”
  • “Does my brand look professional enough?”

Here’s the reality: users don’t care about your logo or name—they care about what your product does for them.

Let’s take an example:
If someone had never heard of Nike, would they recognize it as a shoe brand just by looking at the Swoosh logo?
What about Samsung—does the name alone tell you they make smartphones, semiconductors, and home appliances?

Your branding will evolve over time. What matters most at the start is building something real.


Why I Named My Company ‘IF’

When I first started my business, I was just like many of you—spending too much time thinking about my company name and logo. Then I had a realization:

“How people perceive my company won’t be decided by a logo—it will be decided by what we do and how we communicate.”

So, I named my company “IF.”

  • “What if I actually start developing?”
  • “What if I stop overthinking and execute?”
  • “What if I push forward instead of hesitating?”

IF represents possibilities—but only if you take action.


Practical Advice for Bubble Founders

:white_check_mark: Instead of worrying about your logo, build a working prototype.
:white_check_mark: Focus on getting real user feedback—your brand can evolve later.
:white_check_mark: Launch with what you have and refine as you grow.
:white_check_mark: Your success is not determined by a fancy brand, but by solving real problems.


Final Thoughts

If you’re stuck debating your branding, take this as your sign to just start building. :rocket:
A simple MVP with real users is far more valuable than the perfect name or logo.

What’s holding you back? Start now. Iterate later.


IFINITY - if to infinite
Your outsourced development partner—from project inception to maintenance and expansion.

No-Code Bubble.io Specialist Agency
We develop apps, websites, software, and plugins.

Feel free to reach out.
:email: Contact: support@if-inity.io
:globe_with_meridians: Website: if-inity.io
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3 Likes

I agree you should start with where you’re at.

People will have a goal to go from A to B.

They wish they could just get to B quickly and achieve their goal.

However, getting immediately to B won’t help.

It’s the journey between A and B that prepares your mind for the final goal.

Usually, once you get to your B, your mind has completely changed and because of your journey you see things differently and from a better perspective. You won’t have that perspective without the journey.

Often, the journey teaches you what you really should be focused on and usually it’s nothing close to what you started with. But, you won’t know until you start.

Also, on your website, quit talking like you’re some corporate machine.

A lot of times when people sit down to write something for their site their mind goes into another world. A world of corporate talk and corporate ideas.

It’s like the T.V. evangelists you see sometimes that gets up to speak and suddenly it’s as though they’re transported into another dimension…a dimension that’s something out of this world where they need to use a special tone of voice to communicate.

‘We create transformative ideas’…what does that even mean?

Just speak in real terms that resonate with the reader.

Boil everything down to the single best benefit you offer your user.

Get to the point and stop droning on and on about yourself.

Our agency has taken businesses with a lame message and turned them into a business where they couldn’t hire enough help fast enough.

Anyway, back to your post…

too many people get analysis paralysis and freeze up when they should just really get started with where they’re at and what they have. It’s the journey that teaches you what you need to know.

Thank you for your comment—I completely agree with your main point. Too many people get stuck in analysis paralysis when they just need to start and learn along the way.

Also, I appreciate your feedback on our website. We’re actually in the process of simplifying our messaging to make it clearer and more relatable. Always open to refining how we communicate.

Thanks again for sharing your thoughts!