New episode: Brian Henderson on niche markets, hardware integration, and what it takes to modernize an industry

Hi everyone,

Episode 4 of The New Build podcast is live, and it’s for anyone who’s ever wondered what it takes to build software for a niche industry and grow it without outside funding.

About our podcast guest

Abhinav sat down with @brianhenderson, founder of Wash-Dry-Fold POS, a point-of-sale platform built exclusively for laundromats that has now sold over 1,200 systems across all 50 states. Brian came to Bubble not as a developer, but as a chemistry graduate and laundromat industry insider thanks to his family business. Equipped with that expertise, he built exactly what he saw was missing.

What to expect

Brian gets into what it looks like to build and deploy software when your app is also someone’s cash register, including why he typically ships updates at 3 AM, how he tests hardware compatibility across a fully remote team, and what finally pushed him to build in-house after years of reselling someone else’s product.

There’s also a practical conversation about the decision to bundle hardware and software together rather than letting customers choose their own setup — and why that’s been good for the business. You’ll also hear about Brian’s surprisingly effective system for capturing ideas (with a waterproof notepad).

If you’ve ever thought about building for a specific industry rather than a broad market, or you’re curious about integrating Bubble with physical hardware, this one’s worth a listen.

Where to listen

Episode 4 is live now on YouTube, Spotify, and Apple Podcasts:

https://youtu.be/L4C2ZT3VglY

New episodes drop every two weeks. If you have a story you’d like to share about something you’ve built on Bubble that solves a problem in a specific industry, we’d love to hear about it in the comment or submit it here.

Emmanuel

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Thank you for the opportunity to be on your podcast! It was fun!

For anyone curious, here’s a link to our marketing website for Wash-Dry-Fold POS. It’s not the Bubble app itself because that’s just for our subscribers, but you can see demos of how the software works and how we position ourselves in the market:

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