Will i loss my SEO ranking by switching to Bubble?

Hi guys, I have a website built by a developer (PHP Laravel). But I want to able to customise the website myself so I am thinking of switching to Bubble and build a new website here.

But I was wondering if I will loss all my SEO ranking by deleting the PHP website and switch the new website built with Bubble? (Keeping the URL the same)

Or is the Ranking based on URL, so it wont be affected? lets say I rank #1 on Google for a keyword, after pointing to the website built with Bubble, will i still rank #1?

Thanks in advance!

Hi @Kevinli,

I know that’s not what you want to hear, but there’s no definite answer to this. Bubble can perform great for SEO or poorly for SEO, depending on what you build with it.

Generally with SEO, if you switch to a completely new platform, the SEO ranking will go down for a bit while Google “gets to know” the new website, and then reach the new level Google think it deserves, based on their own criteria. You will not lose your ranking, as you’re concerned about, but Google will re-index the site and it may end up performing better or worse than the old one. You should take into account a loss of organic traffic over an extended period to be sure, but that goes for all platform switches, not just Bubble.

One thing you may find is that parts of SEO practice is more tricky to do with Bubble than other systems, and you’ll have to plan accordingly. Keeping your current URL structure may prove difficult, meta titles and descriptions may not be as flexible as you are used to, and I’d recommend doing some research on how to approach Single Page Application vs Multi Page etc. Pretty much everything is doable, but you can hit road blocks in unexpected places that can be time consuming if you’re not sure how to approach it. Other modern systems like Wordpress and Shopify along with extensions do a lot of the SEO work for you, but Bubble may require you to set things up manually and that you know what you’re doing.

I know this answer is vague, but to be clear: Bubble is fully capable of delivering excellent SEO results, but as with every other platform, a thorough due diligence makes sense if your current business relies heavily on organic traffic. Bubble can perform, but that’s not to say it’s always the right choice.


@petter Thanks for your detailed answer. Much appreciated. I might do bit more research on performing SEO on Bubble first before switching over. Thanks a lot mate!

No worries!

Feel free to ask more in-depth questions as they come up, as I’ve worked on a lot of different scenarios over the last couple of years, some of them being projects that relied heavily on organic traffic before switching to Bubble.

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