I was not in the mood to do actual work today so instead I let my curiosity get the better of me and I decided to calculate how much Zeroqode has earned/is earning from all their templates and plugins.
One of the measures of success of a company is whether or not it can create a successful ecosystem around it. Zeroqode, which has been around since mid 2016 is one of the most recognized names within the Bubble ecosystem, which is why I decided to calculate their data instead of that of other Bubble related businesses.
I am not affiliated to Zeroqode and also, because this information is publicly available on the Bubble marketplace, I assume I am not stepping on any toes by publishing it here.
Zeroqode has 130 templates on the Bubble marketplace. Assuming that everyone is buying the standard license as opposed to the developer license, Zeroqode has sold $1,090,160 worth of templates. But because Bubble takes 25% of all sales, Zeroqode has earned $817,620 in revenue and Bubble has earned $272,540 from Zeroqode’s template sales. These however are one time sales spanning 5 and a half years. The real money is in the plugin market.
Zeroqode has 293 plugins in the Bubble market. They have been generous enough in making many of them free. Unlike templates, plugins can also be rented on a monthly basis. Assuming all users rented these plugins and did not make full purchases, Zeroqode is earning an impressive $334,658 a month while Bubble is earning $111,553 a month. That means Zeroqode is making approximately $4 million in revenue annually from plugins while they are also allowing Bubble to earn approximately $1.3 million annually from plugins. These numbers of course assume that all users are continuing to use the plugins. There is no way for us to know what the percentage of plugin users are who discontinue use. But even if half of them have stopped, it still leaves Zeroqode with an impressive $2 million in revenue annually.
I would say the biggest takeaway from this from a business point of view is that it emphasizes, no matter which niche you are building your app for, how important it is to attach yourself to that community and ecosystem. A lot of your initial marketing investments need to be dedicated to branding and achieving name recognition within your industry.
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