Thanks Keith!
I agree, though the point is to have the blog run exactly on the same domain as your main (Bubble) application. Meaning, app.io/blog/ vs. blog.app.io
There are strong suggestions that having your content and direct links to it on the main domain is better SEO-wise than running a blog on a subdomain with a different cms/blog framework , which is what you are suggesting if I’m getting this all right.
To explain - I do not have an understanding of how to build a blog on ghost with all the right and pretty URLs within a Bubble app, as Bubble team did, hence the question 