Using the get data from url you can set it to get path segment list which will return the path segments
So on the example appname.com/products/iphone/1
It will return
Products
iPhone
1
As a list.
In one of my apps I use the last item in that list as the identifier for my product, in this case an iPhone. You can have the UUID as the last parameter but for cleanliness I have a counter that just counts up and saves that number to itemNo field attached to each product
Then on the page I have a main group that serves as my single source of data and it basically does a search for products where itemNo is get url path segment list:last item (you might need to convert to a number)
It doesn’t work well when you set a page thing and you obviously can’t changed the first segment as that is the name of your bubble page. You can however just make the page a single character if that looks neater for you.
To navigate to the page you do a goto page action and in the data to send you add the additional segments in an arbitary text. In my case I do a goto page products with data to send
Arbitary text: this products name/this products itemNo
The great thing about this is that you should be able to access it in the seo settings of the page giving you greater control over what you can search for in the db.