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How to install LinkedIn Tag Code for AdTracking

Hey guys!

In order to track conversions from LinkedIn Ad Campaigns, I would like to install/ insert LinkedIn´s Insight Tag Code inside the app´s global footer.

The official statement from LinkedIn is: “Paste the Insight Tag code below in your website’s global footer, right above the closing HTML tag. Adding the tag to the footer will let you track conversions or retarget on any page across your whole site.”

In the screenshot below you can see where I pasted the code snippet. (Settings → SEO Metatags → Script in the body)

Unfortunately, it did not measure any conversions yet & I am afraid that it´s not installed properly.

Does anyone have experience with the LinkedIn Tracking Code setup?

Best regards.

Hi @alessandro

I too, was about to add the Linkedin insight tag to the Settings, SEO/metatags, script in body. How did you end up moving forward with this?


Hey Jason,

I Think I ended up having it in the header. Moreover I measured conversions via URL matching in the LinkedIn Ad Manager.

So I said it should measure a conversion whenever the URL contains a certain value i.a. “app.your-domain/sign-up”.

Be careful whether to include “https://” and “www.” - I think this was my problem.
I think you do not need these.