Opinion: The Time Has Come for Bubble.io to Reconsider Its Future

In recent months, the Bubble.io community has been shaken by multiple outages that have left web applications offline for hours at a time. For many of us who rely on Bubble to power our businesses, these disruptions have had serious financial consequences—thousands of dollars lost and customers left in the dark. While no platform is immune to technical issues, the frequency and severity of these outages are unacceptable.

Reliability should be the cornerstone of any platform that hosts business-critical applications. It’s what customers expect, and it’s what we deserve. Unfortunately, Bubble’s recent track record suggests that the current team is struggling to maintain the level of service we need. This isn’t just about downtime; it’s about trust, and that trust is eroding.

As much as I appreciate the innovative approach Bubble has brought to no-code development, I believe it’s time for the team to consider a new direction—one that prioritizes reliability, support, and long-term sustainability. It’s clear that the platform has outgrown its current infrastructure and management capabilities. To secure a stable future for the Bubble community, I recommend that the team seriously consider selling the company to a larger, more established entity, such as Google or Amazon.

Here’s why:

  1. Better Reliability: Larger companies have the resources and expertise to manage complex infrastructures at scale. With Google or Amazon at the helm, we could expect far fewer outages and more robust uptime guarantees.
  2. Improved Support: As businesses grow, so do their support needs. A larger company could provide the kind of 24/7, global support that many of us have been asking for but that Bubble has struggled to deliver.
  3. Increased Capital for Improvements: Bubble’s potential is enormous, but realizing that potential requires significant investment. A bigger company would have the capital to accelerate the development of new features and improvements, ensuring that Bubble remains competitive in the fast-evolving no-code space.
  4. Better Rates for Customers: With greater economies of scale, a larger company could potentially offer better pricing options or more value-added services to its customers, making it more accessible to a wider range of users.

This is not a call to abandon Bubble or dismiss the hard work the team has put in over the years. It’s a call for a necessary evolution. For Bubble to fulfill its promise and continue to empower creators like us, it needs the backing of an organization that can provide the resources, stability, and reliability we all need to succeed.

The time has come for Bubble.io to reconsider its future, and I urge the team to explore all options, including a potential acquisition by a larger company. Let’s secure a stable, prosperous future for the Bubble community—one where reliability is never in question, and where we can all continue to build, innovate, and grow our businesses with confidence.

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Just curious, since how many time are you building with Bubble @nathan19 ? It’s your first post here so I’m wondering. Because if you was part of the community, there’s a lot of topic about Bubble focusing on reliability since april… @payam.azadi is in charge of that. Also, what happen last night, from what I reminder, was the first time this happened since I’m working with Bubble (not the downtime, but the lost editor update made after the rollback). And I’m working with Bubble since 7 years.

Reliability have greatly improved since end or may and some more work (you can read @josh post about reliabity improvement they are working on) will be done. They already have support 24/7 for this kind of issues. The main problem last night is how much time it take to catch this downtime. From my point of view, this is the main thing to address from Bubble team.

As for Increased Capital, there’s already a lot of investment done (you can also search forum about that).

Finally, better rates for customer: I can only agree. From my point of view, there’s some improvment that can be done on this side from Bubble for sure. But optimized app can often be very close to what we paid before the new WU plans.

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OP created a new account to post this ChatGPT topic then liked it on his primary account. Best not dignify it with a reasonable response!

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Yeah this is first time in 6 years using Bubble I ever see any outages. Hours at a time? I am struggling to see any truth in this, and as for it costing thousands of dollars to businesses for a little downtime. Give an example how this would cost any business thousands of dollars? This is a very suspicious post.

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Dear Mr. Bezos,

Thank you for your generous offer. After careful consideration, we have decided to pursue a different direction and are not looking to sell at this time.

We appreciate your interest and will certainly keep your offer in mind for future opportunities.

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Lets be honest. It was very, very bad. Last weeks it had been ok. Today was a disaster. And honestly, the worst in my eyes is how slow response and communication is. Very strange also that as a paying customer hundreds in the month I can not chat with Bubble for support. Or email and get a response that is useful. Do it makes you wonder…will the new AI features be enough to turn the table?

I do notice a tendency to create fanboy camps and the rest. Truth is often somewhere in the middle.

I do believe that there have been lots of these kind of posts and there is never a respons, a serous response, from Bubble. I guess enough info for everyone to make a decision as to whether to put your business and food on the table for your employees in the hands of Bubble.

In case Bubble is not yet making good money it might be because of the above reasons. Leaving it with paying mvp customers and agencies doing some work on mvp but nothing close to Accenture style projects in the millions.

I

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I think Bubble take this stuff incredibly seriously and are doing everything they can to improve it, constantly. At the end of the day they are human & in a lot of ways in uncharted territory. Yes people have lost income when sites go down, and that’s really bad - but on the other hand, how much has bubble SAVED them over the years too. I’m not making excuses for them here, just giving them some leeway which i feel they have earned.

My biggest gripe at the moment with Bubble is their support which has always been second to none and made you feel really valued and personable, but has dropped recently with many automated responses etc, delayed responses, sometimes no response at all. I totally get it as they are growing big and only have so many people to offer support, but really hoping it gets back to the level it was a year or so ago, for me at least.

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You really want to add bubble to https://killedbygoogle.com/ ?

Bubble obviously wants to have a reliable platform, that’s why the re-wrote their codebase to a “safer” language. They did this largely un-noticed. They’ve scaled the platform largely un-noticed.

They’re trying. :man_shrugging:

I agree communication and pricing could be better.

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To be honest I am only here for about 4 years or so. Therefore no idea how it was before. I do have my experience running multinationals and multi million dollar projects and you see the same issues each and every time.

I am sure everybody works hard and want to deliver a quality product. I think that’s the starting point of almost anybody in the world.

Anyway, let’s hope they can get some quality hires, good leadership and fix the missing support, lack in actionable communication and get the product stable in favor or AI gimmicks and other fancy projects almost none of the users are asking for.

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hi all, we are in the process of drafting a post-mortem post explaining what happened, how and what Bubble did to remediate the issue. You’ll see it in the announcements category when it goes online.

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Thank you for the update. This post was not meant to disregard all of the hard work that the team has been making to improve reliability. Moreso, it was to bring attention to the issue and offer one of many possible solutions. I just hope that reliability is made the top priority, and, in my opinion, all other product updates should be put on the sideline until reliability can be guaranteed.

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OP smells extremely GPT’d. Anyway they raised $100M recently, that’s more than enough to hire quality talent.

Something needs to change or there needs to some compensation. I lost clients over the outage yesterday and several developers effort having to rewrite everything we lost and missed deadlines. It is 2024 and there should be no need to revert to an old database and wipe out work. That is ALWAYS the last resort and not the first action just to recover quickly. Even if reverting to a stale backup was necessary to get back online quickly, surely a backup was taken and Bubble does everything to reverse the “auto-update” and replay the data to ensure it was not lost. The databases were not corrupted and there should not have been any data loss. The upgrade was just “incompatible” with the code base so it consciously chosen to be lazy and just restore to a stale database. I havnt seen any service take this approach in more than 10 years. Outages are expected and acceptable. Restoring to a stale backup at our expense is absurd. Even more so after the crowdstrike outage. Even though that was catastrophic, there was a rollback plan. With more than 3.3 million applications with no roll back plan or disaster recovering is unacceptable. There need to be some compensation as this has cost me a fortune.

Or, maybe YOU should reconsider your future for your app.

I’ve worked on apps before in the ‘code’ world.

You didn’t spend a couple hundred thousand dollars to build your app.

I think Bubble is doing a great job.

Yes, there are some hiccups, but still, it’s way cheaper to build an app on Bubble than it is to have a developer build one for you.

I understand you have some frustrations…but, you should also consider the full picture.

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Fair enough and it is true.

On the other hand, selling can get more difficult when you need to consider:

  • it is cheaper but expect it to be slower, you may loose data now and then. Not often but it can happen a few times a year. Uptime is not that high and in case there is response/support is usually in office hours of Bubble. You cannot export your code so what you build is only working on Bubble. When successful, running on Bubble is 10-100 times more expensive than running on self written code.

I still believe that Bubble has gold in his hands but when Bubble and we as customers settle with the drawbacks that there are currently, it will eventually run out of customers and be gone.

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I agree things can be frustrating at times…

but that’s with any app regardless of where you build it.

I think the industry average across the board with all apps is a $9000.00 loss per minute when an app goes down…

and it happens with all apps.

I don’t think Bubble will run out of customers.

They’re adding new features all the time, and it’s obvious they’re working continuously on making things work better.

Uber bought Drizly less than 3 years ago for over 1 billion dollars.

They just recently shuttered it.

So, some things work. Some things don’t. Sometimes when you add new things, things break.

I think it’s important to consider all the scenarios in the app-building world.

You can build an app on Bubble and not need to hire engineers, etc. to keep it running. That alone saves hundreds of thousands of dollars a year.

Personally, I don’t care about self-hosting…that is also a headache at times. I also don’t care if Bubble gives me the code or not. I don’t need it to run an app on Bubble.

I just think it’s important to look at the big picture when it comes to the app world.

Anyway, thanks for your comment.

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We will see. Bigger companies in the world than Bubble have closed before. No-code space and AI is moving fast.

Personally I think in a year or so AI is able to build what you want. And do it better than 90% of the people trying to build something with Bubble.

Anyway, everybody will pick his/her prefered direction from here I suppose.

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A year may be a bit soon but if the tech progresses at a similar rate that it has for the past 3 years then a 2-3 yr timeline seems very doable.

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I am already able to write complex backend code in postgres fully by using AI. In about 6 months the AI models are expected to be at least twice as good. With that speed I think it is doable beginning of next year already. Give a good prompt to claude.ai and you will have your fully responsive html webpage with color, logo and pictures and all in about 60 seconds. It goes fast, very fast.

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There are really a couple of ways to look at the future of AI.

If we were to hypothetically be aggressive and say AI can build an app in a year…

that also brings in other dynamics.

We wouldn’t need Wix, Squarespace, Webflow, or even Shopify…not even to mention Bubble.

And, we wouldn’t even need to build an app because users could just use AI to do what an app can do for them.

That’s all hypothetical.

I use AI myself to write code. It’s good to a point. There are still some hallucinations.

Yes, bigger businesses than Bubble have gone out of business…

but, smaller businesses than Bubble have grown and become huge.

We don’t know what the future of AI holds right now.

Bubble is working on AI because I think they realize it’s the future.

For now, I think we should support the platform we’ve chosen to use.

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