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Seeking forum critique regarding home page design

I’m seeking open forum critique regarding the design of https://dogtag.taganize.com

One thing needing replacement is the boldness of the top headers. EG

A dog tag made for smartphones.
Pet information and tracking. All in one place

But may be others feel different.

If your willing to make a comment or offer a suggestion please do. I don’t think this is 110% perfect yet. Thank you!

John