Segment with Google Analytics?

Does anyone know if there is any way to use Google Analytics with the native Segment integration today? It seems that the flow of data from Bubble → Segment → Google Analytics may no longer be possible, as the Segment plugin on/by Bubble requires the HTTP API method in Segment, while the Google Analytics 4 destination in Segment requires the Analytics.js library.

Previously, this integration flow was possible because HTTP API sources like the Bubble plugin could be used with Google Universal Analytics destinations. However, Google UA is already completely discontinued, with these properties having stopped collecting data on July 1, 2023.

Is this true? It seems surprising that this seemingly trivial flow would not be possible, as it seems Bubble could either support a compatible Javascript implementation towards Segment through the plugin, or Segment could perhaps allow the HTTP API as a source for a GA4 destination.

Is anyone using Segment with Google Analytics successfully??

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Wish I had an answer to this, @jgh3. I’m looking to get analytics working on my app ASAP and am searching for the best solution. How did this work out for you?

Hey Robert- I ended up using the “Track Events with Segment” plugin by Copilot, which uses the Analytics.js library (and allows additional features as well, including backend Segment calls through the same pipeline): Track events with Segment Plugin | Bubble

Shame on Bubble for not putting a little more effort into their native “integration”!

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