SEO not just bad - nonexistent?

Hello all

I have been with Bubble for years and quietly hoping my SEO ranking would improve in time but I have come to the conclusion that not only is my SEO bad, it is non existent. For instance, I have just posted a page guide for a neighbourhood in Brisbane “Hawthorne” (Hawthorne | ZEBRAHOOD BRISBANE) and after typing “Hawthorne” into Google, I am on page 11 of search results and still haven’t come across it (keep in mind Hawthorne isn’t the type of suburb that has much written about it either). I am starting to think my SEO is just completely broken. Screenshot of the setting page showing that I have “neighbourhood” ticked, which is the page in question, not that it seems to make a scrap of difference. Any tips? I am almost at a point of rebuilding elsewhere.

SEO is only partially about architecture, and broader search terms (those with more search volume) are going to be harder to rank for. Specific search terms are going to be easier to rank for. But, I did see that you mentioned it had relatively low search volume.

I took a super quick look at your page and here are a few things to look at:

  • Your h1 tag should include the keyword you’re trying to rank for. Yours is “How to spend 24 hours in”
  • There are no h2 or h3 tags at all
  • I’d check and make sure you filled out everything out for SEO on the property panel for the page itself.
  • Sign up for google search console to ensure you have no issues, submit your site map and monitor your search rankings. https://search.google.com/search-console/about

If you can build backlinks, that will help as well. I’d suggest googling HTML / SEO optimization to get some general best practices, or ask your AI de jour. Most of it will apply to bubble.

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Bubble really isn’t the best platform if your main goal is SEO.

It’s a great no code web app builder but a pretty terrible blog/website engine. Very limited SEO tools, pages are dynamic with heavy JS. Not designed to manage static content like blogs. High WU costs if pageviews are high.

Webflow, wordpress, ghost etc are significantly better if your goal is SEO, blog/website and ranking.

Thanks for the reply @infinitejest.

It’s not so much that I rank low, it’s that I don’t rank at all. I just searched “How to spend 24 hours in Hawthorne” and didn’t appear in any of the 12 pages on Google so I think something weird is going on. I also do have h2 tags (see screenshot) with all the content rich stop descriptions on each page so I am not sure why they aren’t visible.

Got it. I did a quick f1 search through the source code and it didn’t pull any h2 tags.

I’d definitely fix the h1 tag make sure the h2 tags have keywords in them and do the search engine console.

How long has the page been up?

You’ve got a lot of work to do in order to make the ON Page SEO correct. This has nothing to do with perceived SEO benefits of Bubble, it has to do with an almost complete lack of on page SEO implementation and wrong use of H1 tags. Below are screen shots to help exemplify.







I’m not from Australia but a quick look made me wonder why the page title is about Brisbane but the description is about Hawthrone, and when I search google it seems they are two different places, as Brisbane is a city and Hawthorne is a suburb of the city and not a district of the city.

You have your entire article as an H1 tag.

None of your images have alt text and most miss titles.

Your links are nearly none, even for internal links. And none seem to have a title.

You have no structured data.

Bubble gives us all the tools we need in order to have perfect one page SEO. In fact, the only thing that Bubble doesn’t do well for SEO is page load speed, but in the end that is not factored into SEO rankings as much as the Bubble forum believes (at least that is insight I find researching on the web).

Also, if relying on the bubble generated sitemap and not doing anything in Google console to request indexing or anything else, you are lucky to be on page 11 at this stage.

SEO is a long term strategy, it is not an overnight success. Expect 6-12 months before seeing positive results, but without proper on page SEO and good content, 6-12 months doesn’t matter. You need to get the on Page SEO correct first, then get Google Console setup and start requesting indexing for pages.

That, sir, is a way better explanation than my quick one. That’s exactly it.

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