Since our first own bubble app is now live for more than a year and i am absolutely happy with the development of the business, we are planning to release a second project in February this year.
At this point I am wondering how you guys set up your “Website” and your “App” and why.
I´ve red that some run their “website” inside of bubble and some are running an external “website” on e.g. wordpress. (Like we do with our main business at the moment)
My thoughts a.t.m.:
Cause we run our website and the app on two different domains (app.DOMAIN.de and just DOMAIN.de) the analyzing with Google Analytics is not very good. (I am not an expert in this and maybe it is possible to analyze both of it in one, but i.d.k. how)
Until today our bubble app cant be found via google although we´ve got over 300 unique users a month. I havent done anything to make Google find it, because most of the sites are “restricted” for public anway, but i dont know how hard it would be to let Google know that our website is there if I´d choose to publish our website and blog content with bubble. Also i.d.k. how high the effort of care for new content would be to keep SEO data up to date.
Because the most time our customers and users spend their time on the “bubble-part” (the subdomain) and dont manoveur through our website, I think is maybe a disadvantage for us because Google maybe “thinks” the Content is not relevant, because the most users “join” the website-seesion and instantly leave it via the login-button. (Which leads to the subdomain and the bubble-app)
I am looking forward to read your views/opinions on this, relating to marketing and technical aspects.
Best wishes from germany (and a happy new year )
Jan
You can link your GA thru GA or Google Tag Manager and then Google doesn’t consider users moving to the bubble app as a bounce (make sure to enable cross domains).
The speed of loading a landing page does impact its Google ranking although its impact is diminishing as time goes on. So for the ranking and the load speed for users and some sophisticated animations and design you may want a different application for your landing page.
If those factors lead to you using a different application I personally wouldn’t use WordPress as its primary strength is cms (which bubble handles well) and is really antiquated and difficult to work with.
I´ve set up just the settings existing in the “SEO/metatags” tab and the SEO-title for two public pages. (There are just 2 public pages: Login-Page and a price configurator. Both linked to our Wordpress-Website)
In addition I´ve set up the “expose a sitemap file” setting 2 days ago.
The sitemap was not manually send to Google yet.
(You totally should - It will give you info about your website. Like issues that google sees)
As far as your homepage, if you use your apps data in that page, you should use bubble. If you spend money on google ads to send users to your website, you shouldn’t use bubble because of the slower page load speed = you spending more $. But if you’re not in either of those categories it’s really up to you. Providing a good product is more important.
Thanks for the hint with the cross domain function in GA. I set it up and it´s working. Let´s see what it changes the next days.
Regarding wordpress:
With the speed and the difficulty of wordpress is okay for me/us since I am working with it for ~10 years now and I´ve got employees who can work with wordpress but not (or not “very good”) with bubble.
The point is more that things like this cross domain analytics thing make me go crazy.
I know the function in Search Console for listing the sitemap, but there is so less public content on our actual app that I did not think it was necessary.
We are using GoogleAds and get around 25% of new customers via it for the existing business.
Why is it, that the cost will raise?
You might be able to find more info on google about how your landing page can affect google ads cost. There’s a lot of stuff to investigate there.
If your Click Thru Rate is worse ads cost more. CTR gets worse the longer the page load is.
Google assesses your landing page as part of their determination of how much to charge you. If this page is not great they will charge you more.
I don’t have exact numbers for you, but I’d imagine you’d only see a 10% benefit in cost if you went from whatever your numbers are to a perfect 100% on https://pagespeed.web.dev/
So it’s worth it if you’re starting over, but if you already have a landing page in bubble it might not be worth it.
@jobs
I´ve compared our whole landingpage (main website) with just the index-page of the bubble-app (login-page, nothing else there):
On mobile the performance of our wordpress-site is 50% better and on desktop it´s around 15% better than the nearly empty bubble page…
All in all if I understand you guys correct there is no reason to switch to bubble with the website?
)
