How to Build User's Risk Profiling

Hi,

I am a non-technical guy, I want to incorporate User’s risk profiling on enrolment page of my website. I have built a questionnaire where the user chooses the option later the page shows the product suitable to his profile.

What I want to know is;

  1. How to create a database for questionnaires.
  2. How to add a score to each answer
  3. how to make the system, to sum-up the score in the background

Here is a way to do the scoring:

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