We’re wondering whether we should create and manage lifecycle emails (e.g., welcome series of emails, re-engagement emails, etc.) in Bubble vs. use a third party like customer.io and wanted to see what other members of the community would recommend.
Any particular pro’s / con’s of building this in Bubble instead of using a 3rd party that’s designed for this specific task?
Thanks!
After some quick research, this seems to be the trade-off:
Bubble
- Small additional cost (via extra workflow runs)
- No need to build extra infrastructure
- Limited built-in ability to run daily, hourly, or shorter checks for whether conditions are met
Customer.io or similar
- Starts at $100/Mo. and goes up from there
- Can use analytics data and database data to trigger emails (e.g., visited homepage 3 times but didn’t sign up) whereas within Bubble you’re limited to database data
- Easy split tests (viable in Bubble, but not as easy)
- Single Dashboard
- Required Initial Set-up / Integration
- Easy ways to test/validate send logic set-up as desired
- Integrated tracking saves time and also makes it easier to select winners and run new experiments
- Can push changes (canceled emails, new emails, new tests) live anytime, instead of needing to wait until a convenient time to release entire product (since Bubble doesn’t yet support branching)
Please let me know if you think I may be missing anything.
