How do you know when you app is ready to market?

Need help
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So I’ve been working on learning bubble for almost 1 year now, I finally almost have a finished app but I’m still questioning when it’s ready for release.

Every-time I use my app I end up improving it, but, I know that improvement is never ending, yet still looking for a definitive answer when “good enough is good enough”

Obviously my first thought of “Good enough is good enough” when it get the intended result. Which my app does, but then of course it’s user experience good enough to get the user to that end result.

And I’ll be going to market using paid ads and influence relationships, so I don’t want to waste either by not having a good enough product.

Can anyone else relate?

Obviously I want the most amazing product ever to wow customers and achieve profit, scale, etc.

But I don’t want to waste another year just improving it, or may that be my case?

Yes I know I could launch it and improve it at same time, but if I already have so many improvements in mind it seems kinda hard for me to focus on marketing on how great the current version.

I was thinking about hiring some people for user feedback, but of course they’ll find improvements when in “feedback mode” - and I already have a big list of improvements so why add to the list (unless this will help me find even better improvements and/or prioritize).

I was thinking of just setting up some ads and analyze the drop off points at each step but of course every single product will have drop off points regardless of product quality.

So these are my current thoughts on when my software is ready to launch. Will I stay in product creation mode making improvements until I personally think it’s good enough… will I launch and just see what happens and attempt to improve with all the user feedback to reach profitability, will someone have some advice for me that will help? We will see!

If you have any insight on this please let me know. Overall, looking to know when it’s time to go into full blown marketing mode, ads, podcasts, content, etc. and try to improve along the way. Hopefully this makes sense and I’m not just crazy, and someone can set me straight, if I’m not already straight… lol

Maybe I’m being too impatient and want to launch this to replace my current income as soon as I can before product is 100% ready so I should keep improving, or maybe this is right move to just launch and fix along the way being action oriented and want to fire, ready, aim for success, it’s really hard to tell, lol, so any insight is appreciated thanks!

1 Like
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Wow studying the bubble podcast this guy answered my questions (https://youtu.be/CdFDZFe-Zus?t=436)…

Basically answer I got was launch before ready, give a “taste” what promise is, then let them tell you what is important and go from their.

But still not 100% clear where the version 1 is, but it seems to be sooner then I think, which is kinda whole point, so not set in ways too much and can get audience feedback,

But then multiple niches will want different things, but yes listen for sure… and have a system for listening/getting/prioritizing feedback right?

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Look at the concept of MVP Minimum Viable Product.

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Okay I will Google that now thank you!

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Thank you Google informed me:

Expected Benefits

The primary benefit of an MVP is you can gain understanding about your customers’ interest in your product without fully developing the product. The sooner you can find out whether your product will appeal to customers, the less effort and expense you spend on a product that will not succeed in the market.

Common Pitfalls

Teams use the term MVP, but don’t fully understand its intended use or meaning. Often this lack of understanding manifests in believing that an MVP is the smallest amount of functionality they can deliver, without the additional criteria of being sufficient to learn about the business viability of the product.

Teams may also confuse an MVP–which has a focus on learning–for a Minimum Marketable Feature (MMF) or Minimum Marketable Product (MMP)–which has a focus on earning. There’s not too much harm in this unless the team becomes too focused on delivering something without considering whether it is the right something that satisfies customer’s needs.

Teams stress the minimum part of MVP to the exclusion of the viable part. The product delivered is not sufficient quality to provide an accurate assessment of whether customers will use the product.

Teams deliver what they consider an MVP, and then do not do any further changes to that product, regardless of feedback they receive about it.

https://www.agilealliance.org/glossary/mvp/

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Also consider, Minimum Lovable Pizza

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LOVE It. Confirms more of my theory of creating a lovable product vs just “viable”.

“The minimum viable product was appealing because it was cheap, and you could get it to market faster. But we’ve advanced past a world where products are ‘the first of X,’” she says. “Stiffer competition means that MVPs aren’t going to cut it anymore. If startups truly want to stand out, they need to strive toward creating a minimum lovable product instead.”

Say you’re trying to test whether people like pizza. If you serve them burnt pizza, you’re not getting feedback on whether they like pizza. You only know that they don’t like burnt pizza. Similarly, **when you’re only relying on the MVP, the fastest and cheapest functional prototype, you risk not actually testing your product, but rather a poor or flawed version of it** .”

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Yes, but don’t get into the habit of polishing every last thing. The agile methods still hold true, build fast and break things.

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Also also consider …

Pretotyping

There is the perfect “how to test if people would pay less for a burnt pizza” example here.

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Good video thanks!! Some key take-a-ways I got were: use your own data, data not being “good idea” vs “bad idea” or “this or that” data in terms of something of value (money, time, commitment, information, reputation, etc.). Use a pretotype to get Your Own Data as soon as possible to make decisions if it’s something to pursue further/which direction to go, etc.

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