I received an email saying that Brazil is “one of our largest, most passionate, and innovative communities, Brazil holds a special place in Bubble’s global journey.”
If this is really true @emmanuel , I ask you to listen to us…
Our country is made up of warrior people, this includes having to multiply the value of paid plans on Bubble by 6x. Our currency is weak, and working for a thousand units of local currency is different for us.
WeWeb platform created different plans depending on the country, but I’m saying this because I don’t want to migrate to WeWeb.
This is a very important issue for us. I hope I can hear good news like this from you, here in Brazil…
In Brazil, financial crises occur frequently, and the fluctuation of the dollar is very significant. For years, I was a Microsoft partner, maintaining a close relationship with the board of directors, with whom I still have contacts today. Office 365 and Azure only began gaining traction in Brazilian companies once payment methods were adapted to the Brazilian Real. Today, this remains one of our biggest challenges, especially considering the size of the Brazilian community. Another key factor that would greatly help us would be the availability of servers within Brazil for the basic plan.
We trust that you are working hard on these matters, as other platforms have raised the awareness of NOCode users in Brazil. Most, like me, continue to believe in Bubble. Please take a closer look at the Brazilian community, as discussions in our forums often revolve around the same concerns, suggesting that Bubble may not be fully addressing the needs of the Brazilian audience.
We appreciate your attention to this matter and look forward to your response.
I do agree with the efforts to handle countries differently, and I would reinforce once more the need for servers to be hosted in more than just the US, just like we already have for Enterprise projects.
I’m aware we can’t have servers everywhere, but for countries like Brazil, we have more than enough demand to have a shared server hosted locally, right? Its probably cheaper too.
I’ve been following this discussion, and I need to reinforce the point: Bubble’s current pricing plans are completely disproportionate for countries like Brazil. The cost of living, currency, and job opportunities here are not the same as in the US or Europe, yet we pay the same price, making the platform inaccessible for many.
If Bubble truly values the Brazilian community, as mentioned, it makes sense to create a pricing model that considers local realities. Other platforms have already taken this approach, and it makes a HUGE difference for developers and entrepreneurs here.
A lot of people don’t want to leave Bubble, but they’re being forced to look for alternatives simply because it’s financially unfeasible. Is that good for the ecosystem? Does that strengthen the community?
We want to keep investing our time, skills, and businesses here, but we need Bubble to truly see us.
Can we get an official response on whether this is a possibility?
Just happened to see on LinkedIn a few hours ago that Emmanuel is headed your way for the first time at the end of April. Could be a good opportunity to chat with him in person about this topic. Good luck!
I understand that, for those outside our reality, this discussion might seem absurd. Our intention is not to punish Bubble for our fragile economy, but in practice, the effect ends up being the same: the more prices become disproportionate to our reality, the harder it is for us to remain on the platform and bring in new clients. The current price of $32 is fair for what the platform offers, but when converted to our currency, it becomes abysmally disproportionate.
Although I don’t feel comfortable talking about this topic, as it may sound like victimization or as if we are portraying ourselves as helpless (which bothers me and I dislike), I am simply conveying the reality.
The reality for Brazilians is working a lot, earning relatively little, and still having low purchasing power. Unlike other countries, the tax burden on consumption is high, wages do not keep up with the cost of living, and currency devaluation makes products and services even more expensive. That is why it is not uncommon for companies to adjust prices for our market, acknowledging this disparity.
This month, for example, the amount paid for a Bubble application was R$ 190.55, plus IOF (Financial Operations Tax) of R$ 6.44, totaling R$ 196.99 in local currency. This represents a significant impact for those who need to maintain recurring projects or offer the platform to new clients.
I work developing Bubble apps in Brazil and see great growth potential for the platform here. Many times, I could even fund the start of my clients’ projects so they can test Bubble and become loyal users, but given the current reality, this is unfeasible.
@emmanuel
The minimum wage in Brazil is R$ 1,412.00. Many junior programmers earn around this minimum wage. The price of Bubble represents 13.95% of the minimum wage.
To give you an idea, here’s the Brazilian minimum wage in US Dollars and Euros:
Currently, Bubble’s pricing in dollars has been a significant obstacle for many Brazilian developers and entrepreneurs who wish to use the platform to create and scale their projects. With exchange rate volatility and the high cost of the dollar relative to the Brazilian real, Bubble’s subscription plans become prohibitive for a large portion of the community in Brazil.
Other no-code platforms, such as FlutterFlow and WeWeb, have already adopted localized pricing models, allowing their users to pay in their local currencies. This move has not only facilitated the adoption of new customers but has also significantly boosted the growth of these platforms in emerging markets like Brazil. By offering plans in Brazilian reais, these companies have demonstrated an understanding of the financial difficulties faced by developers outside the U.S. and have made their solutions much more accessible.
The high cost of Bubble in dollars has forced many Brazilian developers to abandon the platform in search of more affordable alternatives. I know several colleagues who had to migrate to other tools simply because the costs in dollars made their projects unfeasible. This represents a significant loss for the Bubble community, as Brazil has one of the most promising technology and innovation ecosystems, with a growing number of entrepreneurs investing in digital solutions.
Implementing a pricing model in reais would not only make Bubble more accessible to the Brazilian audience but would also open the door for significant expansion of its user base in the country. With a more predictable cost aligned with local economic realities, more developers and startups could invest in the platform, contributing to the healthy growth of the Bubble ecosystem in Brazil.
The adoption of localized pricing is a trend that many global companies already follow. Platforms such as AWS, Google Cloud, and even international streaming and SaaS services offer local currency payment options in various countries to ensure greater accessibility and cost predictability. Following this path would be a great differentiator for Bubble and an essential step in strengthening its presence in the Brazilian market.
Therefore, we ask the Bubble team to reconsider its pricing strategy for Brazil and implement plans in reais. This adjustment would benefit not only Brazilian users but also the company itself, which could expand its customer base and strengthen its position as one of the world’s leading no-code platforms. The Brazilian community is ready to grow alongside Bubble – the platform just needs to give us this opportunity!
Oi, pessoal! Estarei no Rio de Janeiro de 13 a 15 de abril e gostaria de reservar um tempo para conversar com pessoas (como parte de uma pesquisa de usuários) para o meu negócio de plugins.
Ofereço um café em troca de ouvir sobre suas experiências com plugins do Bubble. Se tiver interesse, me envie uma mensagem!
